Our Legacy+ Campaign

March marks a milestone with the release of the Legacy+.

Today’s café culture demands more—more color, more variety, and more speed. We’ve listened to that demand, upgrading the Legacy+ to be faster, more consistent, and more capable than ever. Whether you’re crafting a traditional flat white or a signature Ube latte, this machine provides the technical precision to let your creativity run wild without ever missing a beat.

Ideation Process: The Creative Mind behind Eversys’ Recent Campaign

Miranda Caldwell, our Global Marketing Director is one of the brains behind our campaigns. We asked her to share more about the ‘why’ behind our latest campaign for the Legacy+. 

She imagined a colorful and bold campaign true to Eversys’ values and the product’s capabilities,  while aiming to take the brand to the next level. She has the vision, and she’s spilling her ideation process secrets in this short Q&A.

What was the idea behind the campaign?

"So the idea behind the campaign really came from looking at our customers—not our distributors, but our end users—and what is going on in the markets, which is this idea of the “fun drink.” And since the Legacy Plus is able to achieve these beverages, I thought it would be a great idea to connect this machine with those drinks."

How does the campaign challenge the traditional settings where these drinks are consumed?

"What's brilliant is that because Legacy+ makes it so easy, you can have those fun drinks even in the office.

These drinks aren't just for specialized coffee shops; they can be enjoyed anywhere, including the office. And so the people in the campaign—we have someone wearing a suit to nudge people to hint at the idea that they can have these drinks no matter where they are."

Is this campaign a bold move for the company?

"Yes, it is an entirely new concept and type of campaign for Eversys. 

But one thing I love that David Bowie said is if you go out into the water just where your toes can barely touch and your head is just barely above the water, that's where the best stuff happens—when you're just almost out of your comfort zone."