In the ever-evolving specialty coffee landscape, the integration of automation has sparked vigorous debate. Many coffee shop operators worry that diving into automation would kill the spirit of the barista and devalue the incredible coffee they serve. But what if automation enhances the barista’s role rather than replaces it? Could it allow them to focus on sensory and hospitality skills while still wowing their customers with beverage quality?

The Automation Spectrum

Automation offers numerous benefits, and the specialty coffee industry is starting to take note. From auto-tamping to prevent repetitive-use injuries to milk modules providing fast and consistent latte-art-ready milk, automated tools are seeping into coffee businesses. Even traditional espresso machine manufacturers are releasing products and add-ons that create a more automated experience for the barista like embedded scales and telemetry grinding. Yet, there’s still much debate about the place of super-automatic espresso machines in the specialty coffee industry. So how much automation is too much? What do we gain by automating? What do we lose?

Maintaining Quality and Consistency

Espresso and milk quality are paramount for specialty coffee drinkers and baristas, so being able to uphold that quality consistently, especially during peak hours and across locations, is crucial. A 2024 index report by Tillster found that 89% of consumers were bothered by inconsistent experiences across locations at quick-service restaurants, and 57% were less likely to return (Cstore Decisions). Can automating espresso operations ensure that customers keep coming back? Potentially, but only if these tools lead to the highest cup quality possible.

Enhancing Customer Experience

Automation is good for business, but will it dehumanize your café? Quite the opposite. Studies have found that the quality of service is as important as product quality to customer satisfaction. When baristas have tools that allow them to automate simple, physical tasks, they’re more able to provide “head up hospitality.” They’ll have eyes on a guest when they walk through the door, offer a smile, and better notice the mood or needs of the person they’re helping. If keeping the barista spirit alive is important to your business, consider automating repetitive tasks instead of adding a digital kiosk, for example.

What’s The Perfect Balance?

Eversys machines enable baristas to deliver consistent, high-quality beverages efficiently, ensuring that customers receive their orders quickly without compromising on taste or visual quality. This efficiency allows baristas to engage more meaningfully with customers, building loyalty and providing a personalized experience.

Take it from Jesse at Equator Coffees…

“With Eversys, my training team can focus on teaching people about coffee and customer service and the Eversys takes care of the quality and the brewing.”

Eversys uniquely supports baristas by allowing them to focus on what they do best: creating exceptional coffee experiences and connecting with customers. By integrating Eversys machines, you can maintain the human touch in your café while benefiting from the advantages of automation.