Touch of Excellence in Budapest

WOC 2017

Touch of excellence in Budapest

In June, the coffee community landed in Budapest for World of Coffee 2017. In a step change for the specialty coffee event, Super Automatic equipment manufacturers were invited to participate for the first time. A sure sign of the increasing recognition in the specialty market that super automation is capable of delivering the highest quality espresso.


The capability of SA technology was showcased in the event’s Touch of Excellence feature. Our machine and four machines from other leading manufacturers – Faema, Franke, Nuova Simonelli and Thermoplan – were lined up side by side. Each machine was calibrated to pour espresso using two Cup of Excellence coffees roasted by April Coffee Roasters. And visitors were asked to taste and compare the specialty grade coffee through the five different machines. 


The response was overwhelming – our machines were kept busy from morning til dusk. Patrik Rolf from April Coffee Roasters was so impressed with our coffee he brought all his guests to try it for themselves. And top baristas including Gwilym Davies, Fritz Storm and Andrew Tolley all dropped by to check it out and loved it. 


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