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Market Tales

Monday, 15th of June 2015

Postcard from the edge

Coffee remains one of the fastest growing commodities in the world.

But, where lies its future, what will tomorrow’s equipment look like, be like or even feel like? Will it be driven by technology, aesthetics, quality….or even emotions?

 

It is like climbing a set of steps without knowing what lies beyond the arch.

 

To me quality must be the core substance with aesthetics providing the emotions and technology driving functionality.

We should always embrace the light at the top of the steps, be excited at what the future may bring.

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